What am I doing /now?

Customer Research Meets A.I.


We believe the best insights come from talking with customers one-on-one, not through surveys or focus groups. Analyzing hours of recordings, however, is expensive, time consuming, and riddled with human errors. What if there was a better way?


We believe advances in natural-language-processing, semantic analysis, and machine learning can help product teams quickly and reliably discover insights in their customer interviews.


Memento is web-based application where you can drag & drop your customer interview recordings, have them instantly analyzed, and be presented with customer personas broken down by Jobs-To-Be-Done, Intended Outcomes, and Pain Points. 


What is a now page?

Inspired by Derek Sivers /now page project, a "now" page is something that tells you what a person is focused on at this point in their life. 

Why a now page?

Besides answering the common question, "What are you up to these days?", those who have a now page say it's a good reminder of their priorities. By publicly showing what you are focused on, it helps you say no to other requests.